Google : Accelerated Mobile Pages (AMP)
AMP (Accelerated Mobile Pages) is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. With the shift to mobile, the way we consume content has changed. According to the study of more than 50 countries, Up to 70% of web traffic happens on a mobile device (CIODive, 2018). But mobile web suffers from slow, cluttered sites. User experience is not good. Mobile apps create silos.
We need Fast, Easy to implement, Mobile Friendly mobile web. This is where AMP comes in.